About me

I’ve spent more than two decades in Sales and Marketing, leading teams, building programmes, and trying (often successfully, sometimes painfully) to help organisations grow in increasingly complex markets.

I’ve worked inside large global firms like GE, DDI, and Korn Ferry.  I’ve also held equity and run a growth-stage business as Managing Director. I’ve seen both versions of how decisions are made: the polished boardroom story, and the messier, human reality underneath it.

Over the last few years, I've come to realise that many of our sales, marketing, and ABM tactics are built for a world that no longer exists. We’ve added more tools, content, funnels, and dashboards,  but the real reasons campaigns stall and deals disappear aren't really captured in any of them.

I’ve always been drawn to the edges of things - innovation, counterintuitive ideas, and where the obvious answers stop working. This project grew from that instinct, and from my own frustrations and years of conversations I’ve had with buyers, sellers, and leaders who feel the same shift but haven’t yet found language for it.

Sales and Marketing in a Buyer-Enabled World explores what truly drives modern decisions and what the future of sales and marketing will need to become if we are to keep up.

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I work selectively with organisations on commercial challenges that connect to this work, everything from senior advisory support to decision insight and modern go-to-market thinking.