Seven Colours Cloud
Sevices
I work with professional services and other B2B firms to sharpen go to market strategy, improve how they pursue and win business, and make marketing more commercially effective.
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I've built my expertise through two decades of experience leading marketing and business growth teams inside firms like Korn Ferry, DDI, and LHH—where I built programmes that directly supported growth, business development, and major client wins.
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Positioning & Visibility
“We look like everyone else.”
I help firms clarify what makes them different—and make that difference visible to the right clients. This is about building presence, credibility, and clear messaging.
What This Includes:
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Messaging workshops to clarify firm or practice-level positioning
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Development of “why us” and “why now” language
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Partner visibility strategy (LinkedIn profiles, posting strategy, bios, and thought leadership themes)
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Thought leadership campaign planning (e.g. white papers, keynotes, articles, content sprints)
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Simple, low-fuss content frameworks to help partners stay visible
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Useful When:
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You’re entering a new market or launching a new practice
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Growth has stalled and referrals aren’t enough
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Partners are visible in the room, but invisible online
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Strategic Pursuits & BD Support
​“We’re not winning the work we should be.”
I support your team in live bids, strategic pursuits, or client development campaigns. This is hands-on, outcome-focused work—designed to help you convert opportunity into revenue.
What This Includes:
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Review and enhancement of proposals, decks, and RFP responses
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“Win themes” development and pursuit positioning
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ABM-lite campaign planning for top accounts or sectors
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Competitive messaging and deal strategy
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Sales enablement content (e.g. credentials, case studies, client stories)
Useful When:
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You’ve got key deals on the table
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You need to stand out in a competitive pitch
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Your marketing materials feel generic or underwhelming
Book a bid support discovery call
Marketing Function Upgrade
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“We’re doing a lot—but it’s not delivering enough.”
I work with your internal marketing team (or leadership team, if you don’t have one) to focus activity, improve quality, and align efforts to Business Development priorities.
What This Includes:
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Rapid marketing function review (tools, people, plans, metrics)
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Identification of low-effort, high-impact improvements
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Clarity on roles, responsibilities, and campaign priorities
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Integration of BD and marketing planning
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Playbooks and templates to increase consistency and output
Useful When:
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You’re scaling, merging, or trying to get more from a small team
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You need more impact without hiring an agency or adding headcount
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Partners complain marketing “isn’t commercial enough”
Book a call to see where I could support marketing
Strategic Account Growth -Key Account Marketing and ABM
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“Our top accounts aren’t getting the focus they deserve, and it’s costing us growth”
Combining ABM strategy with Key Account Management execution, this service aligns marketing and sales to win, grow, and retain your most important accounts..
What This Includes:
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1:1 ABM strategy development
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Joint value proposition design for high-value clients
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Integrated sales & marketing campaigns for key accounts
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Account planning templates and coaching for teams
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Growth playbooks tailored to ABM/KAM hybrid approach
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Governance, measurement, and success tracking
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Used When:
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You want to grow revenue from a small number of high-potential accounts
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Sales and marketing are misaligned or underleveraged
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Your biggest clients are vulnerable or being targeted by competitors
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Your team is struggling to turn relationships into revenue
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You’ve invested in ABM tech but aren’t seeing results
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Book a call to see where I could support sales and marketing for key accounts
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Typical Investments
All work is tailored—but here’s what clients typically invest:
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Partner Workshops from £1,500
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Project-based engagements from £3,750–£7,500
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Ongoing advisory from £1,250/month